How To Upload A Pod Cast To Yout Website
Y'all don't need a programmer or a big budget to create your ain podcast website. Following this half-dozen pace guide and using the right tools will help you create a functional site in just a few hours, no technical skills required!
Submitting your podcast to podcast directories similar Apple Podcasts, Google Play, and Spotify is a primal way to abound your following. Just you besides need a "dwelling house base of operations" for your sound and written content. We can't stress enough the benefits of a dedicated podcast website as information technology'southward a platform you can command for your make. Apple or Google could remove your podcast for any reason at whatsoever time, just no one tin can remove your podcast from your own website.
Ahead, we break out six easy steps to edifice an appealing podcast website without any coding knowledge.
(There are no affiliate links in this article. Nosotros are not paid for our recommendations.)
Step 1: Choose A Website Hosting Provider
Your first step is to open an account with a web hosting service. This is the company that will store your website files and make them available to everyone. You've probably heard of companies similar Bluehost, SiteGround, or premium hosts similar WPEngine, or Kinsta.
A web host is not where you shop your podcast audio files. You'll demand a split up podcast host for that every bit they're optimized for sound files and download requests.
You'll need a domain, every bit well. You can purchase this at the same time you lot open your web hosting account. If you lot already purchased a domain from another vendor, follow your web host'south steps to transfer the domain to the hosting service.
If y'all want a super uncomplicated system, utilise a managed WordPress spider web hosting provider. They're a little more than expensive than purchasing service from a traditional web host, but they handle everything regarding your website. Your site volition run on the best engineering science and you lot'll have plenty of support. At Castos, we use Kinsta and can't recommend them enough.
Step two: Install WordPress
There are many content direction systems that work just fine, but we think WordPress is leagues above all the other options.
WordPress is a flexible tool that lets you build consummate websites without any technical noesis. It began as a blogging tool, merely it'due south become much more. It's open up-source, which ways information technology'southward admittedly free, plus yous tin can aggrandize its functionality with unique themes and plugins.
Most spider web hosts have a one-click WordPress installation button. This is the easiest way to install WordPress. For example, 1&1 just needs a title for your site and they'll automate the entire process.
If your web host doesn't have a one-click installation button, you can install WordPress manually in simply a few moments. All you have to practise is download the WordPress parcel, upload it to the right place on your web host, and follow the setup steps.
Step three: Install A WordPress Theme
A theme is a collection of template files that give your website an atheistically pleasing look. WordPress comes with a few default options simply they aren't very bonny, so you'll want to discover i that fits your brand and needs.
Information technology'south possible to utilize any theme you like, but we recommend picking one that'due south made specifically for podcasting. Check out our guide for details on what to await for in a podcast specific WordPress themes along with a few recommendations. You lot tin can also browse around for your own theme–at that place are plenty of free options that will work fine, just spending $50-$100 on a premium package will give you an edge.
Once yous've chosen a theme, y'all'll demand to install it. You lot'll practice this under Appearances > Themes in your WordPress dashboard. Click Add New, and then Upload Theme, and find the theme files of your estimator.
Step 4: Install WordPress Plugins
Plugins are tools that extend the functionality of your website. You can practice some incredible things on your website with the right combination of plugins and many are totally free.
Just like your theme, plugins are piece of cake to install. You can upload them straight through your WordPress dashboard with just a few clicks. WP Beginner has a great tutorial video.
Which plugins should yous install? That depends on what yous need your website to do, just we tin can make some recommendations.
For starters, you'll definitely need a podcasting plugin. We recommend our own plugin, Seriously Simple Podcasting. It'southward a gratis plugin lets you lot upload your audio files directly on your WordPress dashboard saving you lot time and the hassle of togging between multiple platforms. Information technology comes with an audio thespian, integrated statistics, a convenient workflow, SEO management, and several add ons. Here'due south how it works:
Here are another WordPress plugins every podcast website should install:
- Yoast SEO – To help you optimize your pages for search.
- CSS Hero – To aid you make CSS customizations to your site without coding.
- Jetpack – Includes a huge selection of features, like sharing tools, security defenses, search engine optimizations, and monitoring.
- Akismet – To reduce spam comments. This comes with WordPress, and then don't delete it.
- W3 Total Cache – To improve site functioning.
- Monster Insights – To display your Google Analytics information inside WordPress.
- OptinMonster – To collect email addresses for your listing (this is chosen lead capture).
- BackWPup – To support your website files in case something bad happens.
Additionally, you'll need a plugin that integrates your podcast website with your electronic mail marketing tool. For example, you might employ MailChimp for WordPress, Constant Contact Forms, or Aweber Web Form.
Pace 5: Customize Your Podcast Website
You can find plenty of information on the spider web well-nigh customizing WordPress. Every theme is different, every bit well, so make certain yous browse through your theme options to play effectually with colors, fonts, layouts, etc. Nevertheless, here some tips to help y'all design the best podcast website possible.
Create the essential pages
Every podcast website needs a few essential pages. You'll need an About page (or About the Evidence) that describes your podcast, what yous talk almost, and who yous publish your prove for.
Yous'll besides need a Contact page that lists all the ways people tin get in touch with you. Include an electronic mail address, social media links, and a form for easy submitting.
Brand certain one folio is designated as a Blog. This is where WordPress will brandish a list of your latest Posts in chronological social club starting with the most contempo.
Information technology's smart to create a new Post correct away and then there'due south something on your website, fifty-fifty if yous don't have a podcast episode to embed on the page. Write something about your upcoming evidence and why people should listen.
Configure your pb capture tool
Building an email list of a critical part of marketing your show then yous tin notify followers whenever a new episode is published.
To grow your list, use a atomic number 82 capture tool like OptinMonster and place opt-in forms throughout your podcast website assuasive visitors to submit their email addresses. Places like the sidebar, footer, or the bottom of each podcast post is are corking places to first. And don't forget to integrate your lead generation tool with your electronic mail service provider and then you lot can store the collected addresses in i place.
Step vi: Create A Post For Your First Episode
Create a new post each time you publish an episode to generate a unique landing folio. This is where yous'll embed your sound player top of your new post, add together your prove notes, and paste in your episode transcript.
If you installed an SEO plugin like Yoast SEO, don't forget to go through its steps to optimize your page for search. This tin become a long way toward attracting new listeners.
Action
If you utilize Seriously Unproblematic Podcasting, you can generate a new folio just by clicking Podcasts > Add New on the left menu. You lot'll have the typical WordPress options equally well equally a carte to upload a new sound file.
Using Castos To Create A Customizable Podcast Webpage
If y'all're not interested in building a standalone podcast website, in that location is another manner. Y'all'll notwithstanding reap many of the aforementioned benefits without any website building required.
A podcast webpage is a more straightforward way to create your show'south abode base. Information technology includes your podcast'southward title, clarification, cover fine art, and subscription links. Plus it houses an embedded player for each episode with links to a more in-depth episode clarification and show notes. Many podcast hosting platforms offer podcast webpage features and Castos isn't any different.
All Castos customers, regardless of the program, receive access to a customizable podcast webpage. Particularly useful for beginners, the page doesn't require any coding knowledge to set up. Once alive, it's the perfect place to directly people to subscribe to the show on their preferred podcast app or listen to whatever episode on the spot.
The best role well-nigh our podcast webpages is they're customizable. Update the color schemes and include links to your social media pages, the final result is an extension of your make. Here'due south everything y'all tin can change straight from the Castos dashboard.
Action
As yous fix up your Castos business relationship, you lot tin customize the look and feel of the podcast'south website to fit your make during your 14-day free trial.
If yous want to come across a Castos podcast webpage in action, check out our own podcast's page. Audition is a show that offers an unfiltered look at how to grow a podcast.
Multiple subscribe links
1 of the best parts of a podcast webpage is your listeners can subscribe to the evidence on their preferred listening app. Since your podcast is listed across multiple platforms, the webpage includes a subscription link everywhere your podcast exists. Now your audience members who adopt Spotify can straight subscribe on that platform while others tin can caput straight to Pocket Casts.
Customize the colour scheme
A podcast webpage is an extension of your brand, so information technology's best to go along everything consistent. Within the Castos dashboard, you can manually choose the primary color scheme. Whichever colour you lot choose, it'll update the page's subscribe button, groundwork accents, and underline details.
Update the URL
You don't want your listeners to have to call back a completely random URL to find your webpage. Instead, update it to relate to the podcast. Many users utilize their podcast'south name to keep things elementary.
Social media connections
Add each social media platform, including Instagram, Facebook, Twitter, and YouTube to your podcast's webpage. Each platform's icon appears at the acme of the page so your listeners tin easily follow you lot on multiple platforms.
Podcast Website Best Practices
As you work through this half-dozen step guide to set up a podcast website, be sure to follow these best practices so your site really shines.
- Make it easy for people to listen: Put your newest episodes on your dwelling page and identify your audio player at the top of posts.
- Use legible fonts and colors: Make sure the text is easy to read and avoid putting text on images as search engines can't read them lowering their SEO value.
- Brand your subscribe links attainable: Put your links in the footer and so they appear on every page and don't forget to include every directory your show can exist found.
- Brand your pages easy to share: Attempt configuring your social sharing plugin to appear on each new mail service automatically so people can share episodes across their channels with a single click
- Put your elevator pitch forepart-and-center: Use articulate language and be sure to include the pitch on above the fold on your homepage.
- Help new listeners leap in: Show off your most popular episodes by prominently placing on your site. This will innovate new visitors to heed to your best stuff first. The Retention Palace has a category called "Where Do I Start?
Why A Podcast Website Is Of import
If you're merely starting out in podcasting you may exist wondering why having a podcast website is important. Here we'll give you four big reasons why you should spend time creating a defended site for your evidence. After all, podcasting is an audio-showtime medium and you would initially recollect that there might non be a need for a website for your podcast. But au contraire.
It'due south the domicile base of your testify
Repeat later on me: Apple tree Podcasts or Spotify is non the home of my podcast.
Whenever you take a call to action, or CTA, in your podcast episodes, information technology should ever direct people back to your podcast website.
Let's face information technology, times change. Platforms that are popular now will exit of vogue in a few years (MySpace, anyone?!), and building your podcasting empire in someone else's sandbox is a risky move. Your podcast's website, even so, can never exist taken away, no one tin can change the rules, or restrict what yous can practise.
Given this stability, it's much better to spend extra time and try to building a platform where you tin can fully customize the contents, settings, and site behavior. This is where a Content Management System like WordPress really shines as it allows you to build a website easily, and retain total control of everything.
Activeness
With Castos' Seriously Simple Podcasting WordPress plugin publishing podcast episodes right from your WordPress dashboard is a breeze. We removed the need to toggle between multiple platforms to keep your podcast website up to date, saving you lot time to focus on the content!
Tip
If yous decide to use another CMS instead of WordPress to firm your website, Castos also allows for custom domain routing to easily transfer your latest episodes your site.
At that place'due south SEO value
In the vast majority of instances, you should not separate your podcast website out into a divide domains equally information technology severely impacts the rankings of that content aslope your main website. Instead, create a primal page where users can view every episode and then click through to the one they want to listen to.
Keeping all of your content in 1 place sends signals to Google, and other search engines, that your site is the place to larn most a particular topic. Getting every bit much data, links, and social proof around your site'southward content is the key to ranking well.
In addition to adding every episode to your podcast's website, don't forget almost transcriptions and show notes. These text-based elements make it easier for search engines to learn what the episode is about. When a user searchers for a keyword related to your topic, that episode can then be served as a outcome to answer their question.
Complement your other businesses
If you already have a website for your brand, concern, or group and then embedding your podcast onto that existing website is a no brainer.
Not only volition this streamline your publishing workflows because you won't accept to go out your content management platform, only it will as well likely increase the time that visitors spend on your website if they're able to check out non only your written content but your podcast besides.
The best podcasters we see that have shows that complement their existing business or organization practice a beautiful chore of weaving these two pieces together. At that place should be links from your podcast content to other aspects of your brand, and conversely, your main website should reference your podcast every bit often as possible.
Information technology'due south customized to your make
Even in an audio-showtime medium like podcasting it never hurts to accept a prissy looking website for your listeners to visit.
Something that is well designed, has a listener's goals in heed, and makes sense for first-time visitors to navigate will instantly transport trust signals to your audience. They will experience that your site is a identify of potency, that this is a place that they tin can rely on for loftier-quality content, and this will upshot in them subscribing to your podcast.
Afterward all, that'south the primary goal, right? More subscribers, more listeners, better-engaged audience.
Ensure your content is always available
If you talk to any content creator that'south been effectually for a while they volition tell y'all stories of getting penalties from Google, or building a big post-obit on the next large social network, only for those platforms to change the rules without detect.
Then, all the sudden, y'all're left wondering where your audience went, and what the future of your show will concur.
Podcasting is a actually interesting medium because your audience doesn't actually listen to your podcast through directories similar Apple Podcasts, they subscribe directly to your podcast RSS feed. Past assuasive users to directly subscribe to your podcast on your website, they'll have access to the content no matter what. If Apple tree decided tomorrow to shut down its podcasting platform, you would still take all of the listeners who directly have subscribed to your show.
This is platform-proofing your show to the highest degree and gives you ultimate control of your content and its ability to exist distributed to your audience.
Summary
A professional podcast website is an important part of your make. It'south a place where listeners tin learn more than about you and your show, and where they can read your show notes and transcripts.
If you follow the uncomplicated steps we've outlined above, yous'll create an attractive and functional podcast website in just a few hours. With a professional person site promoting the bear witness, you'll outset to reap the benefits and grow your listenership.
Source: https://castos.com/podcast-website/
Posted by: prenticeoffight.blogspot.com
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